You've got a business, a course or a coaching practice in you, and you can feel it. What you can't do yet is say, in one sentence, who it's for and why you're the one to build it. Maybe there are five good ideas on the table. Maybe there's one you keep circling and never commit to.
That sentence is the foundation for everything after it. Get it wrong and you can spend a year serving people you were never excited about. Get it right and the offer, the message and the price start to make sense.
Here's what hundreds of these conversations have taught me: the first why you give me is almost never the real one. It's the one you've practiced. The real one sits a few layers down, and we go get it together.
A short intake form, so I walk in already knowing your background, what you're building and where you're stuck. The session starts at the real work.
Video or phone. Pointed questions, answered out loud, until your niche and your why are specific enough to build on. Your only job is to be honest.
A written summary of your niche and your why, in your own words, plus the first actions you committed to. Yours to keep and build from.
$799
Three 90-minute sessions over one month, with the intake up front and one written summary at the end.